Tell Site Visitors What To Do
By Nick Usborne

No other medium gives users, readers or customers such control over their own experience. TV, radio and print present information in a very linear, controlled way. But on the Web, there is no telling how your next visitor will experience your site.

Where will they click? Which pages will they visit? It's hard to tell. Being sensitive to the fact that the user is in control, many sites simply present as many options as possible on their home pages. The thinking apparently being that the more choices you show on page one, the more likely you are to present something that connects with as many visitors as possible. Perhaps this was the strategy behind Ford.com. While a considerable improvement on how it looked a little while ago, the Ford homepage still offers almost forty links to other pages on the site.