Search Engine Wars - Innovate To Survive In 2004
By Daria Goetsch

After being blind-sided by the Google Florida update, many webmasters and SEO's were reeling from the results. The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.

Wait To Change

So were you an innocent bystander caught in the onslaught of sites dumped in the Google Florida update? Many people lost their hard-earned ranking, even though they did nothing "wrong".