Upon first seeing this item appear
on the Google Health Advertising blog
over the weekend, I thought Google's
blogs had been hacked. It has happened
before, and considering the crass, cynical
content, it's a bit of a shock coming
from the "don't do evil" search
advertising company.
Here's an excerpt of the post by Lauren
Turner, listed as an account planner
for Google health ads:
Moore’s film portrays the industry
as money and marketing driven, and fails
to show healthcare’s interest
in patient well-being and care.
Sound familiar? Of course. The healthcare
industry is no stranger to negative
press. A drug may be a blockbuster one
day and tolled as a public health concern
the next. News reporters may focus on
Pharma’s annual sales and its
executives’ salaries while failing
to share R&D costs. Or, as is often
common, the media may use an isolated,
heartbreaking, or sensationalist story
to paint a picture of healthcare as
a whole.
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