Such frustration serves no one, not the searcher, and definitely not the search engine as it fails to place relevant advertising alongside the search results a person hopes to see. It's a situation, as Resource Shelf indicated from Yahoo Research, that has room for improvement.

The fine minds at Yahoo Research, who most recently enjoyed their supercomputer debut at Carnegie Mellon, tackled the problem of obscure queries. Their research yielded a way to improve upon the one-off searches that engines sometimes see:

To address the problem, the Yahoo! team proposed a methodology for using search results, as well as information available on the Web, as a source of external knowledge. To this end, they sent rare queries to a search engine and assumed that a majority of the highest-ranking search results were relevant to the query. Categorizing these results allowed the team to classify the original query with high accuracy

Click to Read More