With the economy in limbo what should search marketer's focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.
Mody said because of the economy "a search engine marketer might have to scale down branding campaigns in favor of tactics which yield great 'short as well as long term Return on Investment'."
Specifically Mody said that local search is an important part of the overall mix. "Client reviews and customer ratings form an important aspect of local search SEO. These reviews also helps in branding and reputation management."
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