Google announced a new set of features for Google Analytics at SES Chicago. New features include annotations, custom variables in advanced segments, custom variables in custom reports, a new analytics tracking code setup wizard, and a new version of the analytics API.
The Annotations feature lets any user with access to a Google Analytics profile leave shared or private notes on the "over-time" graph. The idea is that staff can note certain spikes and dips in traffic that may be hard to explain when looking at the broad picture. For example, if the servers went down, a new campaign launched, when a redesign went live, etc. It's just a way of keeping things organized and accounted for.
"Building upon the concept of bringing Intelligence to data, Annotations complements existing anomaly detection by capturing the tribal intelligence of your company, which tends to be the most expensive and easily lost resource of all," the Google Analtyics team says. "A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers. This short video will show you how to use Annotations."
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